Social Media Management

1. Social Media Audit
Analysis of current profiles (visuals, bio, links, posting frequency).
Evaluation of engagement and community growth.
Review of content and communication tone.
Competitor benchmarking.

2. Social Media Strategy
Definition of SMART goals (reach, engagement, leads, etc.).
Identification and development of buyer personas.
Selection of appropriate social media platforms based on audience.
Content plan and editorial line.

3. Content Planning and Calendar
Creation of a monthly content calendar.
Balanced distribution of content types (educational, promotional, entertaining, institutional).
Manual or automated post scheduling.
Strategic use of key dates and trends.

4. Content Creation
Graphic design for posts, stories, reels, and videos.
Creative copywriting with calls to action.
Use of strategic hashtags and tags.
Production of original content (photography, animation, etc.).

5. Social Media Management and Publishing
Daily/weekly posting on social media platforms.
Moderation of comments and messages (community management).
Monitoring of mentions and participation in relevant conversations.
Customer response and digital crisis management.

6. Paid Campaigns (Social Ads)
Creation and targeting of campaigns on Facebook, Instagram, LinkedIn, TikTok, etc.
A/B testing for creatives and audiences.
Conversion tracking and campaign optimization.
Performance reports and actionable recommendations.

7. Performance Analysis
Monthly reports with key metrics (reach, impressions, engagement, followers, clicks, etc.).
Performance analysis by content type and platform.
Recommendations for continuous improvement.
Suggested tools: Meta Business Suite, Metricool, Hootsuite, etc.

8. Training and Support
One-on-one consulting to improve internal management.
Workshops on content creation, storytelling, digital advertising, etc.
Style guides and manuals for the client's communication team.