Digital Strategy

1. Digital Marketing Audit
Evaluation of digital presence (website, social media, SEO, etc.).
Diagnosis of current campaigns.
Competitor analysis.
Review of the conversion funnel.

2. Digital Marketing Strategy
Definition of SMART goals.
Development of buyer personas.
Selection of appropriate digital channels.
Roadmap of short-, medium-, and long-term actions.

3. Social Media Management
Content creation (posts, reels, stories).
Editorial calendar.
Community management.
Metrics analysis and reporting.

4. Digital Advertising (Paid Media)
Campaigns on Google Ads (Search, Display, YouTube).
Meta Ads (Facebook, Instagram).
TikTok Ads, LinkedIn Ads, Twitter Ads.
Remarketing and automated funnels.

5. SEO (Search Engine Optimization)
SEO audit (on-page and off-page).
Keyword research.
Content and website structure optimization.
Backlink strategy.

6. Email Marketing and Automation
Database segmentation.
Campaign design and delivery.
Flow automation (sales funnels, lead nurturing).
Open rate and conversion analysis.

7. Website Creation and Optimization
UX/UI-focused web design.
Development on WordPress, Shopify, Webflow, etc.
Mobile optimization and page speed improvements.
Integration with analytics and CRM tools.

8. Analytics and Reporting
Implementation of Google Analytics 4 and Tag Manager.
Custom dashboards with KPIs.
A/B Testing and CRO (Conversion Rate Optimization).
Monthly reports and recommendations.

9. Digital Branding
Development of visual identity (logo, color palette, etc.).
Storytelling and tone of voice strategy.
Design of graphic and audiovisual assets.

10. Training and Workshops
Workshops and digital marketing courses.
Personalized consulting.
In-house training for internal teams.