Internal Communication

1. Internal Communication Assessment
Evaluation of the current state of communication (channels, messages, frequency).
Employee surveys and interviews.
Communication SWOT analysis.
Identification of barriers and opportunities.

2. Internal Communication Strategy Development
Definition of objectives aligned with organizational culture and strategy.
Segmentation of internal audiences (by department, role, seniority).
Identification of key messages.
Design of an annual or quarterly communication plan.

3. Optimization of Internal Channels
Improvement of existing channels (internal email, intranet, newsletter, notice boards, WhatsApp groups, etc.).
Proposal of new digital channels (internal apps, collaborative platforms like Slack, Teams).
Management of tone, frequency, and communication style.

4. Internal Content Creation
Writing of newsletters, announcements, and leadership messages.
Graphic design of visual materials (posters, digital banners, videos).
Content for celebrations, internal campaigns, or recognition programs.
Internal storytelling: employee stories, success cases.

5. Change Communication Plans
Support during organizational transformation processes.
Strategies to communicate changes in structure, culture, technology, or leadership.
Management of expectations and resistance to change.

6. Communication Impact Measurement
Key indicators (reach, comprehension, feedback, participation).
Climate and communication surveys.
Internal focus groups.
Regular reports with improvement proposals.

7. Recognition and Culture Programs
Internal recognition campaigns.
Initiatives to strengthen corporate values.
Communication of achievements and anniversaries.
Integration with HR (well-being, training, onboarding).

8. Training and Support
Workshops on effective communication for leaders and teams.
Training in active listening, feedback, and communication leadership.
Communication coaching for middle and senior management.